Thursday, 1 October 2015

LO1: Treatment of the brief

For this unit I have been asked to produce between five and ten photographs to be showcased in the Millenium gallery. I have chosen to specifically focus on 'the identity of abnormality'.


Concept Idea/ Costumes

The reason for this is I want to completely challenge the idea of what 'Identity' actually is, I will do this by covering the faces of the models in my photographs with black cloth.

I hope to achieve the effect of abnormality in my photographs mostly through it's content and a variety of camera angles. I shall mostly be using a shallow depth of field so that the viewer can concentrate on the models and general foreground.


Target Audience

My photographs shall be mainly aimed at 18-26 year old Males that will most likely be fans of Heavy Metal/ Djent type music and horror films because of the photograph's dark themes which I feel this type of audience would find more relatable.

I will also be targeting an audience that fit in to the BC1C2 categories of the ABC1 demographic system. The reason for this is that people who are enthusiastic about horror and dark music will likely spend a large amount of money on horror films, albums and other collectibles. This also means these people will likely have easy access to applications such as Instagram and Flickr where these photographs can be promoted.


Key Milestones

Researching other photographers - This should be done by 10th December 2015
Researching photographic techniques - This should be done by 10th December 2015
Making rough sketches of composition - This should be done by 6th January 2016
Taking tester shots - This should be done by 8th February 2016

All planning should be done by 20th February 2016


Practice photo shoot - This should be done by 29th February 2016
Taking final photographs - This should be done by 20th March 2016
Editing final photographs - This should be done by 15th April 2016
Launch Date - 31st April 2016


Legal and Ethical Considerations

It is important to make sure that the content of my photographs is entirely legal and ethical. For example if I was taking photographs in a public area, it's important I do not capture the image of any strangers without their explicit permission. In order to ensure that my models are entirely happy with being a part of this photo shoot they will need to sign consent and release forms so that I am able to display their photographs in a gallery.


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